25+ years international experience
Knightsbridge HQ
RICS-referenced valuation
AML-compliant process
Division Overview
For private buyers who want a London home worth living in. We find characterful property priced below what it is worth, then rebuild the interior to your plan — so you end up with a better home, on better terms, than anything you could have bought ready-made.
"We select and secure. We do not sell inventory."
M. Serhat Saatçı · Founder · Chief Strategist & Real Estate Portfolio Director
Our Principles
01
The margin is made at purchase, not at resale. We look for the property the market has mispriced — probate, tired condition, a seller who needs to move — and we are retained exclusively by you, never the seller.
02
The majority of Prime Central London's best transactions never reach Rightmove or Zoopla. Through our network of solicitors, probate specialists, and private banks, we access opportunities before the market does.
03
We frame every acquisition in investment terms — gross yield, net yield after SDLT and agent fees, comparable rental demand, area price trajectory, and exit logic. You receive analysis, not enthusiasm.
04
Once it is yours, we strip the interior back and rebuild it — your layout, your specification, your finishes. Design, costing, contractors and site management run through one desk, and we are still the people you call afterwards.
Division 01 -- Invest in London
We source Grade II listed buildings with architectural and historic character in Zone 1, change use where needed, and rebuild from the ground up. The result: a fully bespoke, zero-luxury-standard home delivered 15-25% below market value.
01
We find unlisted Grade II buildings in Zone 1 through solicitors, estate offices and private banks -- opportunities that never reach Rightmove.
02
We assess planning permission, listed building consent and any required change of use before you commit.
03
The building is rebuilt to zero-luxury standard -- historic facade preserved, modern comfort throughout.
04
Result: a fully bespoke home delivered 15-25% below comparable new-build schemes.
15-25%
Below market value on delivery
Real Project Example
From off-market sourcing through listed-building consent, a full conversion and below-market delivery — the complete arc of one real acquisition and management process, with the figures behind it.
Why Brick & Fortune
Through our specialist team, local network and operational chain, clients typically access the same asset at an aggregate cost around 5%–15% more favourable than broad market averages.
01
20+ years in London prime, 100% client confidentiality, and a strict no-sharing-before-NDA principle.
02
Established relationships to reach opportunities that never appear on public listings.
03
Five layers that aim to lower your all-in cost versus typical market execution for the same asset profile:
Net savings vary by asset, structure and financing. We model a bespoke scenario in the first meeting.
A tailored Zone 1 investment outline for your budget, objectives and time horizon — free 45-minute call.
Focus Areas
Wealth Preservation
Lifestyle + Capital Growth
Capital Growth / New BuildClick a pin to explore the area.
How We Work
Three examples typical of this desk. Not actual client transactions — they are here to show what a property bought below value becomes once the interior has been rebuilt.
The figures below are illustrative only. They do not represent any specific client, matter, outcome, or guaranteed result.
Below-value acquisition + full interior rebuild
A four-bedroom flat held by the same family for forty years and never touched. Probate meant the seller needed a clean, quick completion, so the property was acquired well under its comparables. The interior was then stripped back and rebuilt to the family's plan — ceiling heights and window joinery kept, everything behind them brought up to date.
Survey-led price reduction + rebuild
The survey found damp, dated wiring and a roof needing replacement. Where most buyers walk away, we cost the works line by line and use them to bring the price down. The three-bedroom flat was bought at a discount larger than the works themselves, then finished from scratch in the client's own specification.
Adjacent pair + consent to combine
Two flats side by side on the same floor, marketed separately. Buying both and combining them into a single home came in materially below the price of a finished property of the same size. Planning consent and freeholder approval were resolved before exchange; the result is one five-bedroom house.