Division Overview

Invest in London.

Exclusive buy-side acquisition advisory for international HNW investors. We represent only the buyer — never the seller.

Who We Serve

• International buyers entering the London market for the first time
• Families relocating to London, balancing school access with capital preservation
• Investors seeking a trusted, conflict-free acquisition partner
• Clients who require discretion — identity protection throughout the process
• Portfolio holders looking to diversify into sterling-denominated real estate

Belgravia — iconic white stucco Georgian terrace façade, Portland stone

Our Principles

Four principles. One buyer-side standard.

Buy-Side Only

We are retained exclusively by the acquirer. No seller representation, no dual agency, no conflict of interest. Every recommendation is driven by your outcome, not a vendor's asking price.

Off-Market Intelligence

The majority of Prime Central London's best transactions never reach Rightmove or Zoopla. Through our network of solicitors, probate specialists, and private banks, we access opportunities before the market does.

Transaction Intelligence

We frame every acquisition in investment terms — gross yield, net yield after SDLT and agent fees, comparable rental demand, area price trajectory, and exit logic. You receive analysis, not enthusiasm.

Lifecycle Management

From acquisition through tenancy, refurbishment, and eventual disposal — we manage the full asset lifecycle. A single point of contact for the entire ownership period.

Focus Areas

Where we are most active today.

London — Georgian terrace row, white stucco and wrought iron

Wealth Preservation

Mayfair, Belgravia & Knightsbridge

Price range: £1M – £20M+
Primary buyer: Family office, generational hold
Key fact: Supply is structurally capped by conservation area status across Westminster and Kensington & Chelsea. New supply is near-zero — price floor is institutional.
Off-market rate: 60–70%

Kensington — Prime Central London residential street

Lifestyle + Capital Growth

Kensington & Chelsea

Price range: £800K – £6M
Primary buyer: Relocating family, education focus, pied-à-terre
Key fact: Proximity to top-tier private schools (Lycée, Francis Holland, Wetherby) drives consistent demand from international families.
Rental yield: 2.8 – 3.5%

Battersea Power Station — Nine Elms London regeneration

Capital Growth / New Build

Nine Elms, Battersea & Blackfriars

Price range: £500K – £3M
Primary buyer: Growth-oriented investor, off-plan
Key fact: The US Embassy relocation and Elizabeth line connectivity have repositioned Nine Elms as an institutional-grade growth corridor.
Projected growth: Strong medium-term fundamentals

Fee model

Commission paid by the BUYER — buyer side only. We never take seller commission on your acquisition.

Current Focus

See Where We're Active

Mayfair & Belgravia, Kensington & Chelsea, Nine Elms & Battersea — explore our current focus corridors above, or speak directly with the desk about your acquisition brief.

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