Zone 1 prime assets. Freehold. Off-market. For a select portfolio only.
Who we work for
Every client is different. We advise across three pillars — residential, investment and commercial London prime. Detailed profiling happens together in the first conversation.
Living in London
From students to families and luxury to ultra-prime — guidance for clients who want to live in London.
Residential advisory →
Capital, portfolio, returns
From passive yield seekers to those building leveraged portfolios — profiles that choose London for returns.
Investment strategy →
Institutional-scale value
Boutique hotels, serviced apartments, offices and logistics hubs — commercial real estate with professional operations.
Commercial portfolio →Who we are
We are a full-time, institutional-grade real estate investment advisory based in Knightsbridge. We work only in London Zone 1, only on freehold stock, and only on off-market opportunities.
Many firms in Turkey sell London project inventory; few offer the same end-to-end model. Most sell leasehold — long-term use rights. We focus on freehold: ownership of the land and the building.
Our founder, M. Serhat Saatci, brings 25 years from Koç and Soyak through his own brands (Empro · Pro-J · Dr. House) — a 360-degree luxury residential ecosystem, now applied in London.
We work in Turkish and English, with teams in Istanbul, Ankara and Dubai. The assets we present are heritage-grade, character-rich and priced with discipline below intrinsic value where the thesis allows.
“We do not chase referral commissions. We do not push whatever is on the shelf. We work to grow your capital until you say stop.”
01
Zone 1 only
Mayfair, Belgravia, Knightsbridge, Chelsea, Kensington.
02
Freehold only
True ownership of land and building — not leasehold.
03
Off-market only
Curated opportunities outside public listings.
Our Buying Agent Service
In England, the estate agent legally represents the seller only and protects their interests alone. We provide Buying Agent services: we work exclusively for you as the buyer, we are legally accountable to you, we protect your rights, and we do not take commission from the seller.
The Core Difference: Who Do They Represent?
Estate Agent (Seller's Agent)
Their contract is with the vendor — the person selling the property. Their primary goal is to sell at the highest possible price and protect the seller. Commission is paid by the seller. However good their communication with you as a buyer, they ultimately work in the seller's interest.
Buying Agent (Buyer's Representative)
Their contract is directly with you. They search the market on your behalf and protect your budget and interests. Their goal is to secure the property at the most advantageous price and terms. We take no fee from the seller — our fee is paid by the buyer. Like having your own side's solicitor.
The selling agent owes no legal duty to you as the buyer. Without professional buyer-side representation, you protect your rights alone.
Read the difference and our serviceThe estate agent legally represents the seller; as your Buying Agent we are legally accountable to you. We protect your rights, work exclusively for you, and take no fee from the seller.
Why Brick & Fortune
Through our specialist team, local network and operational chain, clients typically access the same asset at an aggregate cost around 5%–15% more favourable than broad market averages.
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20+ years in London prime, 100% client confidentiality, and a strict no-sharing-before-NDA principle.
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Established relationships to reach opportunities that never appear on public listings.
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Five layers that aim to lower your all-in cost versus typical market execution for the same asset profile:
Net savings vary by asset, structure and financing. We model a bespoke scenario in the first meeting.
A tailored Zone 1 investment outline for your budget, objectives and time horizon — free 45-minute call.
Brick & Fortune
A full-time, institutional-grade London prime advisory team based in Knightsbridge. We treat real estate as a deliberate instrument for capital and lifestyle outcomes — not as a commodity to push. We work in Turkish and English with one accountable chain from sourcing to completion.
We are not part-time operators or a commission-led sales desk chasing inventory. We do not chase referral fees or steer you into the wrong asset to close a deal. We listen first, define the brief, then search with you — bespoke sourcing rather than selling whatever is on the shelf.
We focus on London Zone 1 prime micro-markets with off-market and NDA discipline. We care about freehold quality, character and long-term value — and about relationships that extend beyond a single transaction. We do not touch your capital; material steps sit with your solicitors and regulated counterparts.
Analysis
Investment guide
A step-by-step overview for overseas buyers — solicitors, surveys, exchange vs completion, source-of-funds evidence and typical timelines.
Tax & legal
How UK Stamp Duty Land Tax works on residential purchases, including non-resident and additional-property surcharges — and where legitimate structural planning fits.
Investment guide
What freehold and leasehold mean in UK residential property — how they differ, what to watch for, and why it matters for long-term capital growth.
Strategic analysis
Structural reasons Turkish and international HNWIs still treat London prime residential as a core safe-haven allocation — updated for 2026.
Brick & Fortune operates within the UK real estate and financial services regulatory framework. All client engagements are AML, KYC and GDPR compliant.
