New: Client Portal is live — secure access to your personalised investment reports.Go to Portal →
About Us
M. Serhat Saatçı
Founder & Chief Strategist
Investment Strategy & Portfolio Management
6 years based in London, over 25 years of international industry experience. A graduate of Istanbul University Business Administration and Yeditepe University dual-major MBA, he built his career from Koç Holding through senior leadership roles in Turkey's largest residential developments, then founded his own brands to deliver a 360-degree real estate service model. Saatci established Brick & Fortune with six specialised divisions, offering London-based investors strategic guidance backed by market intelligence and off-market access.
Read More
Our Philosophy
Property is not the goal — it is the instrument of your capital.
A full-time, institutional team — though we do not mistake being institutional for being distant. The founder is across every file and leads the work himself; you reach him directly, at any point. We work with an amateur's enthusiasm and a professional's discipline, and we never recommend a property we would not buy ourselves.
01
Who we are
We are a full-time, institutional-grade real estate investment advisory based in Knightsbridge — the heart of London. We work in Turkish and English, with presence in Istanbul and Ankara when you need us on the ground.
Our founder, M. Serhat Saatci, has 25 years in real estate. After Koç Holding, as Marketing Director at Soyak he delivered what was likely Turkey's — and perhaps the world's — first fully online residential sale: 670 apartments and villas in Soyak Olympiakent Phase 2, sold in 2.5 hours. He then served as Deputy General Manager at A. Yildirim International Construction and delivered Milenyum Park, awarded Turkey's best villa project.
After his corporate chapter he built Empro, Pro-J and Dr. House — a 360-degree luxury residential ecosystem. That same end-to-end philosophy is what Brick & Fortune brings to London today.
We use real estate as a deliberate instrument to compound capital. Property is not the end in itself; it is the vehicle. We stay inside Zone 1 — where London's history, aesthetics and liquidity are most concentrated.
We have no standard prescription, because no two clients' realities are the same. We bring the same rigour and the same warmth to a student searching for their first home as we do to a family office institutionalising its portfolio — trust is not a marketing line for us, it is the foundation of our work.
We are fast, sharp, agile, ethical and relentlessly solution-led — the execution culture international clients recognise in our team.
02
Who we are not
Part-time operators treating advisory as a side income next to other jobs.
We are a full-time, fully focused professional team dedicated to this discipline.
Short-term, referral-commission-driven operators who steer clients into investments that don't suit them.
We do not sell the wrong product for commission; we build long-term, trust-based relationships. We have seen too many investors from that model face bitter disappointment at delivery — we chase real buying opportunities and structure for tax efficiency instead.
A project office that pushes whatever inventory is on the shelf to every buyer.
We listen first, define the brief, then source and tailor — bespoke search, not catalogue selling.
Firms that classify clients by budget, dismiss smaller investors, or carry an intimidating air around serious wealth.
We never intimidate or talk down to anyone. Our door is open with the same care to those with modest capital and to those we can serve at the very top tier.
Leasehold-led product grids that sell 'a London address' without true ownership economics.
We focus on freehold, character-rich stock and disciplined pricing against intrinsic value.
Three-year-delivery concrete towers and crowded 'emerging area' brochures.
We work with history, craft and scarcity — curated opportunities in prime Zone 1 micro-markets.
03
What we do
Our focus is London Zone 1. We source off-market opportunities that never hit public portals. We produce research and feasibility, then recommend structure. We drive refurbishment to zero-luxury standard as fast and cost-efficiently as the brief allows. We coordinate financial and legal advisory. We lead on entry and on exit. End-to-end, 360-degree. And we do not step back after the sale — through our Private Office we let, sell, replace and manage your property.
Many firms sell London project inventory from Turkey; very few deliver the same depth of end-to-end model. Most sell leasehold; we focus on freehold — land and building together.
04
What sets us apart
Our client relationships are not one-off transactions. We keep working to grow your capital until you say stop. We do not touch your money — material steps sit with your solicitors and regulated counterparts.
We stay in Zone 1 — London's most valuable belt. Much of the market's volume sits in outer zones and repetitive towers labelled 'emerging'; that is rarely where prime London character compounds.
Everything can be new; without history, beauty and soul, it is not what we build around.
We work with the warmth of a boutique team, yet our experience and track record place us alongside the most professional institutions. Very few firms in London are equipped to deliver genuine ultra-premium service to the very top tier of wealth — we have not watched this world from the outside; we have lived, and continue to live, inside it.
Our Team
