About Us
M. Serhat Saatçı
Founder & Director
Chief Strategist
Based in London since 2021, with over 25 years of international industry experience. A graduate of Istanbul University Business Administration and Yeditepe University dual-major MBA, he built his career from Koç Holding through senior leadership roles in Turkey's largest residential developments, then founded his own brands to deliver a 360-degree real estate service model. Saatci established Brick & Fortune with five specialised divisions, offering London-based investors strategic guidance backed by market intelligence and off-market access.
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Our Philosophy
Property is not the goal — it is the instrument of your capital.
A full-time London team with institutional standards and direct founder access. The founder leads every mandate personally and remains reachable throughout. We combine entrepreneurial energy with institutional discipline, and we do not recommend a property we would not consider buying ourselves.
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Who we are
Brick & Fortune is an independent London investment house based in Knightsbridge, acting for international private clients, family offices, professional investors and developers. We work in English and Turkish, with offices in London, Istanbul and Ankara.
Our founder, M. Serhat Saatcı, has more than 25 years' experience across property, development, marketing and operations. After the Koç Group, he served as Marketing Director at Soyak, where he led the online launch of Soyak Olympiakent Phase 2, and later as Deputy General Manager at A. Yıldırım International Construction, where he led the Milenyum Park villa project.
He then founded Empro, Pro-J and Dr. House, building an end-to-end residential ecosystem spanning sales, interior design, maintenance, staffing, renovation and landscaping. Brick & Fortune applies the same end-to-end discipline in London.
We treat property as an instrument of capital rather than an end in itself. Our residential work concentrates on prime central London, where history, quality and liquidity are most concentrated; Capital mandates follow the asset and the brief.
There is no standard prescription, because no two clients' circumstances are the same. Each mandate begins with the client's objectives, constraints and time horizon.
Responsive, precise and accountable: the execution standard international clients expect from a London adviser.
02
Our principles
Independent Alignment
Every mandate has a clearly defined client. Buyer-side divisions act only for the buyer, and where a developer remunerates us, that is disclosed before engagement.
Evidence-Led Advice
Recommendations rest on comparable evidence, due diligence and realistic assumptions, not on marketing narratives or projected outcomes.
Selective Access
We combine open-market intelligence with discreet and privately introduced opportunities, and present only what fits the brief.
Transparent Remuneration
Remuneration depends on the division and is disclosed before engagement. We do not accept undisclosed dual remuneration.
Disciplined Execution
Acquisition, refurbishment and professional coordination are run to a defined scope, budget and timetable, with regulated professionals advising on legal, tax and finance.
Long-Term Representation
Our work does not end at completion. Through Private Office we continue to represent clients in the United Kingdom for as long as they need us.
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What we do
We source residential and commercial opportunities through open-market intelligence and discreet introductions, assess them on evidence, and negotiate on the client's behalf. We coordinate due diligence, refurbishment to a bespoke specification, and the work of solicitors, surveyors, lenders and tax advisers through to completion and, where relevant, exit.
After completion, Private Office continues to represent clients in the UK: asset oversight, reporting and coordination of property management, legal, accounting and tax professionals.
04
What sets us apart
Five specialist divisions under one house, with a single point of accountability as a client's requirements change from one acquisition to a portfolio.
Direct founder involvement in every mandate, combined with a disciplined process and clearly disclosed remuneration.
We do not hold or deploy client money: material steps sit with the client's solicitors and regulated counterparties.
We value history, craft and quality, and we judge every opportunity on its fundamentals rather than on its marketing.
Our Team
