Curation doesn't mean applying one shared checklist to both divisions — each division has its own selection logic, shaped by its own buyer profile. Elite Developments targets a pragmatic, modern, investment-focused buyer; The Folio targets a buyer seeking something extraordinary, characterful and rooted in heritage. The two lists below show exactly which filter we apply when placing a project into each division.
Elite Developments — Our Selection Criteria
- Modern lifestyle fit, with contemporary design and specification
- Broad amenities and building capability — gym, co-working space, concierge, security
- A vibrant, youthful social environment with strong transport and city links
- Cost-effective pricing — a value proposition, not just a prestige one
- High investment and rental yield potential
- The right location and layout for university students and families in London
- Pragmatic: everyday functionality and quality of life come before display
The Folio — Our Selection Criteria
- Character and a genuine sense of lived-in history
- A response to the desire to own something extraordinary and unrepeatable
- Addresses and surroundings that are part of the highest tier of social life
- Design and craftsmanship carrying the signature of renowned architects
- Ultra-luxury transformations of iconic, heritage-listed buildings
- Meticulous restoration projects, or one-off boutique new-build designs